Evaluation 5; How did you attract/address your audience?

 

We used many different features in our two minute opening to make sure that our opening attracted our target audience and made them want to view our two minute opening. We have included different feature into our film such as the mise en scene, sound etc. to make our film appeal it the audiences.

   The main feature which I feel makes the opening appeal to females is the actors we used we choose to use all female actors rather than having males actor who would have stereotypical filled the role of interviewer this would have been more appealing to males however we felt that having a female fill this role would show some female power this would appeal to females.  It can also give the audience ambition as the role of police interviewer as male role so when a female is filling the role they feel as if it is more achievable for them. The main character being a girl may be relatable to some girl who have been in venerable situations or have had times in their lives where they feel venerable so they may form some kind of attachment to the main character however males may not feel this; we first got the idea of having a female police interviewer from pretty little liars as we felt it would appeal to females the most as shown different scenes from this TV series below is a picture of our main inspiration for having a female lead role.

 

   Another feature which we included in our opening to make it attract audience was the mise en scene the main character was shown wearing a pair of black converse in the opening these shoes are very a very statement brand for the younger generation of people who we want to be our target audience; by using a well-known brand it makes the opening some more relatable to them as they may also own the shoes showing a similarity between them and the characters; we got inspiration for this from pretty little liars also as they are shown to be wearing very on trend outfits with brands being shown regularly this is shown in the picture underneath.

     We also have shown the interviewer wearing smart business wear which many of the audience may also wear to work which shows another similarity to them so maybe able to relate to them through this feature as well.

     The style of music we used was very fitting to our film however may not have been very appealing to our target audience as it has not got any similarities to music which I feel our target audience would enjoy and listen to; this however maybe appealing to some our audience as it gives a different edge to the film which they may not have experience before so enjoy the alternative which is involved in our opening. We can compare our music to the music which was used in other films and TV shows which are target at our target audience.  The main piece of work which we used to as inspiration for our film was from the TV show pretty little liars this show is targeted at teenage girls which is what we wanted to focus; they used suspense music the whole way through the series to build tension throughout and make the audience feel unsure on what is going to happen the main scene where this is used is throughout the first season the music they used was very soft toned and quiet this was the effect we wanted to give our music so that audience don’t fully notice it is there however it still has an effect on them. (https://www.youtube.com/watch?v=ngaeGhP-LwE  20 seconds-38 seconds)