Evaluation 4 - Who would be the audience for your media product?

When planning our opening we decide our target audience very early one so that we could adapt our film to the audience and make sure that it fitted the audience that we wanted it to we decided through completing some target audience research that the main watchers of thrillers film were males; however females are watching and enjoying thrillers more often so we therefore wanted our film to appeal to females as the main audience as we felt that this was a market which gets forgotten about in the thriller genre. In this blog post I will deciding the different feature which we included to make our film opening appeal to young females and males. Below I have inserted a mood board for interests I feel our audience would have. In this mood board one of the key things shown is social media this is very key to knowing our audience as it shows how they communicate a lot.

    During our research we found that there was a market being created by females for thrillers as more and more females started watching them; we wanted to cater to this audience with our two minute opening although there would less of target audience to cater for we felt it would fit our film better and I would be an easier task for us to complete as we understand what females look for in thriller films. We therefore choose to have teenage girls as our target audience, we felt that we could relate and cater to this age group cause of this as we know and understand what they want from a thriller as we would want the same thing form a thriller we watch. However we wanted to fully understand what our audience expected from a thriller and we wanted to know this so that we knew what to include and add into our opening to make it fit our audience.

   One of the main pieces we used to compare our target audience to and got inspiration for what to add in to make it fit the audience was pretty little liars this TV series includes flashbacks and has a very female heavy cast list these two things are major similarities to our film plan and things that are shown in throughout our film opening; we felt these things would help to make our film appeal to more female based audiences which was the main aim we wanted to achieve.